WordPress is a powerful platform that has celebrated its 10th anniversary in 2013. While it started as a blogging platform only, it is believed it now powers around 20% of all websites around the World.
What’s a “theme” or “template”?
A WordPress “theme” or “template” is to your website what the foundation is to your home. It supports it and allows for the building of great features. Without a template, you could not build a website on WordPress. It provides a great structure to create pages, posts, menus and a plethora of other features to make your website engaging to your audience.
Why are templates useful?
In my opinion, a template’s main benefit is to provide a pre-built structure that will allow your website to be up and running faster than coding it from scratch. Also, the way these templates are coded is so flexible that turning your 5-page website into a full ecommerce online store is a breeze.
As an analogy, a carpenter would focus on his craft and talent at building a magnificent staircase but would not spend his valuable time going to a forest to cut his own wood to make the elements that compose it. He would purchase them then craft them in a unique way.
The way I’ve chosen to bring value to my clients is the same: I focus on what’s important by purchasing a well-developed and high quality structure then turn it into a website that matches my client’s requirements.
How to choose a great WordPress template?
Now that you’ve gathered the website’s requirements, it’s time to pick a great template.
There are thousands of WordPress templates available on the internet and some of them are free while others represent a certain investment. Prices can range from an average of $45-$50 for a well designed all-purpose template on “Themeforest” website and more than $200-$300 for a template designed to cater to special needs such as Realtors’ online tools.
Here are some of the factors I use to screen templates and pick a great one that will serve as a long-term investment for my clients: