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Marketing
Digital Marketing
Content Marketing
Email Marketing
Social Media Marketing
Branding
Conversion Rate Optimization
Search Engine Optimization
PPC | Paid Ads
Google Ads
Facebook & Instagram Ads
Web Design
Web Design and Development
E-Commerce Web Design
Website Hosting & Maintenance
Industries
E-commerce
Dentistry
Construction
Restaurants
Plumbers
Electricians
Roofing & Siding
Med Spas
Physiotherapy Clinics
Home Care & Senior Living
Plastic Surgeons
Mortgage Companies
Small Businesses & Startups
Healthcare
Oil, Gas & Energy
Locations
Calgary
Toronto
Vancouver
Ottawa
Winnipeg
Mississauga
Hamilton
Halifax
Saskatoon
Victoria
AI Solutions
AI Chatbot Development
Resources
Apple Training
Case Studies
Blog
Free Resources
Contact
Talk to us
Get to Know Us
Book a Strategy Sprint
Book a Strategy Sprint
Free Resources
Oleksandr Sharkov
2025-10-12T11:15:20-06:00
Free Resources
The Boldness
Quiz
Start the Boldness Quiz
Start the Boldness Quiz
×
Reveal your brand’s
boldness score
.
Uncover how magnetic your messaging is and get personalized insights to crank it up even more.
Step
1
of
6
16%
How would you describe your website’s homepage on first visit?
(Required)
Instantly clear on what we do and why it matters.
Mostly clear, but messaging could be tighter.
Confusing. People often ask, “What exactly do you offer?”
Generic or cluttered. Visitors bounce in seconds.
What typically happens after you send an email campaign?
(Required)
Strong engagement. Opens around 25–30%, clicks at 3–5%.
Decent attention. Opens 15–20%, clicks around 1–2%.
Barely any opens or clicks at all.
We don’t run email campaigns.
How often do you post on social media?
(Required)
3+ times per week, with original, on-brand posts.
A few times per month, some resharing of content.
Rarely or only when there’s “something to say.”
We don’t maintain social channels.
When you run ads (PPC or paid social), how do they perform?
(Required)
Clear positive ROI. Leads meet or beat our target cost per lead.
Few returns. We break even more often than not.
We spend more than we make back.
We haven’t tested paid channels yet.
How often do you update or optimize your website?
(Required)
(Think blog posts, new pages, design tweaks—anything new.)
Continuously. We A/B test, tweak, or add fresh content every month.
Quarterly, but only with significant content or design refreshes.
Yearly or only “when we have time.”
Almost never. Our site’s been frozen since launch.
How big is your current spotlight?
(Required)
Center Stage - all eyes on us.
Side Stage - we pop up now and then.
Wings - we’re mostly out of view.
Dressing Room - you have to seek us out.
The Brand Audit Checklist
Download
Download
Is Your Website Helping or Hurting?
Test Your Website Mojo
Test Your Website Mojo
×
Step
1
of
7
14%
Phone
This field is for validation purposes and should be left unchanged.
How confident are you that your site reflects your business today?
(Required)
It’s… close-ish, but a little behind where we are now.
It feels like a time capsule from our pre-glow-up era.
Not confident at all —we’ve grown, but the site hasn’t.
If someone found your site today, would they know what makes you different?
(Required)
Absolutely. It’s clear what we do and why we’re the right choice.
Probably, but they’d have to dig around a bit.
Honestly? It looks like every other business in our industry.
When someone lands on your homepage, what happens next?
(Required)
They know exactly what we do and what to do next.
They scroll a bit and hopefully figure it out.
I’m honestly not sure — and I wrote the thing.
How often do you send people to your website with confidence?
(Required)
All the time — it’s solid.
Only when I have to.
Never. I send them my Instagram instead.
What’s your gut feeling about your site’s performance?
(Required)
It’s doing its job.
It looks okay, but I don’t think it’s helping much.
It’s… there. Somewhere. On the internet.
When was the last time your site brought in a qualified lead or booking?
(Required)
This week.
This year.
Define “qualified.”
What’s it like updating your website?
(Required)
Quick and easy!
I avoid it unless I have coffee and a support ticket ready.
I’d rather fold laundry for five hours.
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