How a Roofing Company Turned $33,600 in Marketing Into $168,423 in Revenue

If you own a roofing or exteriors company, you’ve probably seen plenty of agencies promise growth. What’s harder to find? Real, numbers-backed roofing company marketing results that show what the spend actually comes back as.

Over eight months this year, a roofing and exteriors company we work with spent $33,600 on marketing — split between our retainer and ad spend — and brought in $168,423 in revenue during that same window.

That’s roughly $5 in revenue for every $1 spent, a 401% return on the marketing investment.
This post breaks down the numbers, what the marketing covered, why we’re sharing a snapshot instead of a full case study, and what this means if you run a roofing or exteriors business and you’re evaluating agencies.

The numbers behind these roofing company marketing results

Here are the core figures for the period January 1 – August 31, 2026:

• Revenue attributed: $168,423.80
• Marketing investment with CEC: $20,800
• Ad spend: $12,800
• Total marketing expenses: $33,600

 

From there, the math is straightforward:

• Profit (revenue − marketing):
  $168,423.80 − $33,600 = $134,823.80
• ROI (return on investment):
  Revenue − Marketing Spend) ÷ Marketing Spend
  = ($168,423.80 − $33,600) ÷ $33,600
  = 4.01, or 401%
• Revenue multiple (often called ROAS in ads):
  Revenue ÷ Marketing Spend
  = $168,423.80 ÷ $33,600
  ≈ 5.01, or about 5:1

Why these numbers matter for roofing and exteriors companies

Roofing and exteriors aren’t like e‑commerce. You’re not selling $50 products from a cart. You’re selling:

• High-ticket jobs (repairs, replacements, siding, gutters, etc.)
• Longer consideration cycles that start with a call or form
• Seasonal demand that makes a consistent pipeline critical

Because average job values are high, a single missed lead can be expensive. That’s why ROI isn’t just a “nice to have” metric. It’s the core question before you commit to any agency or ad budget.

These results show that, even in a seasonal trade with real competition for clicks, a coordinated plan can turn a mid-five-figure marketing investment into a six-figure revenue return inside eight months.

What the marketing covered

This wasn’t “set the ads and forget them.” The engagement combined:

• A marketing retainer (strategy, campaign management, tracking, reporting)
• A dedicated ad budget aimed at estimate requests and calls

The goal was to drive more qualified estimate requests and phone calls from homeowners and property managers actively looking for roofing and exteriors work.

Eight months isn’t a full year, and roofing carries a real seasonal pattern. Some months will always be stronger than others. These results don’t claim every month looked the same, but they show what the period from January through August returned when the system was running.

For context, roofing often has one of the higher cost-per-lead profiles in home services (commonly $80–$230+ depending on channel, market, and competition). But with the right average job value and close rates, strong ROI is absolutely achievable even with elevated CPLs.

How these roofing company marketing results compare to benchmarks

It helps to know where this sits relative to broader industry data. Recent 2026 benchmarks for contractors and home-improvement businesses show:

• Target marketing ROI / ROAS: 4:1 or higher is considered healthy for established firms.
• Recommended marketing budgets: often 5–10% of revenue for steady growth, with aggressive growth-mode firms closer to 8–12%.
• Roofing-specific CPL: among the highest in home services, reflecting competitive auctions and high job values.

These roofing company marketing results (about a 5:1 revenue multiple and 401% ROI) sit comfortably above the ‘healthy’ threshold most roofing and exteriors companies should be aiming for.

Why we’re sharing a snapshot instead of a full case study

You might be wondering: Why not wait for a full, polished case study with quotes and a complete strategy breakdown?

Two reasons:

1. The full case study isn’t finished yet.
   We’re still compiling the detailed strategy, creative, and client quotes into a formal write‑up.
2. This number answers the first question most roofing companies ask.
   Before anyone cares about our process, they want to know: If I put money in, what do I get back?

We could have waited months to publish everything at once. Instead, we chose to share the core result now, because it directly addresses the biggest objection we hear from roofing and exteriors owners: “I don’t know if this spend will actually pay off.”

The deeper tactical breakdown will come later. For now, the headline is simple: $33,600 in marketing → $168,423 in revenue over 8 months.

If you’re curious, you can check out other case studies here.

What this means if you run a roofing or exteriors business

If you’re a roofing or exteriors company owner, you’re likely dealing with some version of these challenges:

• Seasonality: Busy stretches followed by slower periods that make cash flow and planning harder.
• High-value jobs: A missed estimate or no‑show can mean thousands in lost revenue.
• Lead quality concerns: Not all clicks turn into real opportunities. You need calls and forms from serious homeowners.
• Unclear marketing ROI: You’ve tried ads, directories, or referrals, but you can’t clearly tie spend to revenue.

These roofing company marketing results are meant to show that a coordinated, tracked marketing plan can move the needle in a measurable way, even in a competitive, seasonal market.

You don’t need to match these exact numbers to make marketing worthwhile. You do need a plan that:

• Ties spend to trackable actions (calls, forms, booked estimates).
• Focuses on qualified traffic, not just clicks.
• Is reviewed and adjusted regularly based on real revenue data, not vanity metrics.

What a conversation with us looks like

If these results resonate, the next step is a practical conversation about your business.

In your complimentary consultation, we’ll talk through:

• Your current lead sources and what’s working or not.
• Your average job value, close rates, and capacity.
• Your seasonal patterns and growth goals.
• What a realistic budget and timeline would look like to test a coordinated plan.

From there, you’ll know whether it makes sense to move forward, and if so, what kind of return you might reasonably expect based on your numbers vs. generic benchmarks.

See if we’re a fit.

If you run a roofing or exteriors company and you’re curious what a similar approach could do for your business, we’d rather show you the math than make empty promises.

Book a Complimentary Consultation →

Bring your last 6–12 months of revenue, lead sources, and any ad spend you’ve tried. We’ll walk through what a plan could look like and what kind of ROI would make it worthwhile for you.