BEYOND NEIGHBOURS
From quiet to category leader.
658 leads, 6.7K new users, and a full-funnel strategy built for care.
The Backstory
Beyond Neighbours is a Canadian senior care provider offering physician-led, in-home care for aging adults.
In 2022, we launched their custom website and have since supported their growth with full-service digital marketing—SEO, paid advertising, blog content, and social media strategy.
As demand for senior care services increased, so did the need for a stronger online presence. They needed to be easier to find, more engaging to interact with, and consistently able to convert interest into qualified leads.
At the time, their digital footprint was minimal. Traffic was low, engagement was quiet, and lead tracking was nonexistent.
The Mission
Get seen. Get leads. Get measurable results. Build a system that grows with them.
Before working with us, Beyond Neighbours had limited online visibility, low engagement, and no streamlined method to track where their leads were coming from.
Beyond Neighbours wanted to:
01
Increase visibility in local search for senior care services
02
Build online trust and credibility
03
Generate consistent leads from search, paid, and social
04
Understand exactly which channels were driving conversions
The Approach
Since 2022, we’ve delivered a full digital marketing system designed for long-term traction:
Website Engagement & Traffic Growth
The Impact
Here’s what happened between in just one year (May 2024 – May 2025):
27,000 Page Views
(+135.3%)
15,000 First-Time Visitors
(+135.2%)
17,000 Sessions Started
(+139.8%)
86,000 Event Interactions
(+99.3%)
28s Average Engagement Time
(+41.2%)
11,000+ User Engagement Events
(+70.1%)
Their most-visited pages—“Private Senior Home Care,” “Mobile Clinic for Seniors,” and “Customized Senior Health Plans”—were built to educate and convert. They did both.
Lead Generation Performance
Total Tracked Leads: 658
Year-over-Year Growth: +319%
386
94
Google Business Phone Calls
42
Facebook Ads (CPC)
37
Google Organic
35
Direct
Traffic
64+
Referral & Website Sources
A well-balanced, multi-channel strategy delivered both reach and results—exactly what a competitive care provider needs.
Social Media Strategy
The Impact
Beyond Neighbours’ organic social presence became a key part of their digital growth:
5,500+ sessions
from unpaid social content.
6,700 new users
from Facebook alone.
Mobile traffic from Facebook
drove 40% of site sessions during peak periods.
51 direct leads
from organic posts.
Organic social helped fuel top-of-funnel awareness, re-engagement, and steady brand visibility.
What We Delivered
Paid
Advertising
Targeted Google and Facebook ads drove direct phone calls and form submissions, accounting for over 60% of total lead volume.
Search Engine Optimization
We increased organic leads by over 300% through consistent content creation, keyword targeting, and local SEO enhancements.
Website
Engagement
Our redesigned site improved user flows and captured more first-time visitors, with time-on-site and event engagement growing significantly.
Lead Tracking & Attribution
WhatConverts allowed Beyond Neighbours to understand which channels delivered the highest-quality leads and allocate budget accordingly.
The Outcome
Beyond Neighbours is now a visible, recognized, and trusted leader in senior home care with hundreds of monthly website visitors and a steady stream of leads.
Their marketing system is measurable, efficient, and aligned with their growth goals—both online and in real life.