EAU CLAIRE PARK DENTAL

Engaged and consistently converting.

33K+ users, $9K in email revenue, and a system that performs on repeat.

The Backstory

Eau Claire Park Dental is a boutique clinic located in downtown Calgary, offering restorative, cosmetic, and preventive care to health-conscious professionals and families.

Known for personalized treatment and clinical excellence, the practice had a strong word-of-mouth reputation—but their digital presence didn’t match their real-world value.

In 2020, Eau Claire Park Dental partnered with us to elevate their brand online, attract new patients, and build a measurable, long-term marketing system.

The Mission

Attract the right patients. Build trust. Track every win.

When Eau Claire Park Dental came to us, their reputation was solid—but their digital strategy hadn’t caught up. Visibility was limited, paid campaigns lacked structure, and they had no clear way to connect marketing activity with actual patient growth.

Eau Claire Park Dental wanted to:

01

Reach high-intent patients searching for high-value services like dental implants and Invisalign.

02

Improve lead flow from Google search and paid media.

03

Re-engage past patients through educational, trust-building content.

04

Build a system to measure results clearly across paid, organic, and email channels.

The Approach

We developed a full-funnel strategy that combined lead generation, retention, and brand credibility.

Custom Website Design

Modern, fast, and optimized for appointment requests.

SEO Strategy

Targeted keywords for high-intent dental services in downtown Calgary.

Paid Ads

Focused Google and Facebook campaigns for high-value dental services.

Email Marketing

Monthly newsletters to promote services and re-engage patients.

Content Strategy

Educational blog content to improve search visibility and answer real patient questions.

Lead & Revenue Tracking

Implementation of WhatConverts and Google Analytics to monitor ROI across every touchpoint.

Website & Traffic Growth (May 2024 – May 2025)

The Impact

33,000 total users

32,000 new users

5,000+ sessions from paid ads

23,000+ sessions from organic search

A steady stream of new and returning visitors—from SEO, PPC, and ongoing content efforts.

Email Marketing Results

May 2024 – May 2025

Eau Claire Park Dental’s email list became a high-ROI touchpoint with patients:

638

website sessions from newsletters

345

new users from email

18

qualified leads that came directly from email

$9,366

in revenue just from email leads

$1,561

avg. value per lead from email

Email quickly proved to be one of the most cost-effective channels in the mix—helping re-engage past patients and drive new appointments.

What We Delivered

Paid
Advertising

Targeted Google and Facebook campaigns brought in high-value leads for services like implants and hygiene—backed by consistent ROI and clear reporting.

Search Engine Optimization

23,000+ sessions from organic search, driven by long-tail keywords and educational blog content tailored to what patients actually search.

Email
Marketing

Monthly newsletters re-engaged past patients, promoted services, and generated $9K+ in tracked revenue from just 18 qualified leads.

Website Design & Engagement

A clean, conversion-focused site improved user flow, increased time on page, and helped turn traffic into bookings.

Lead Tracking & Attribution

WhatConverts gave full visibility into lead sources and value—so the team knew exactly what was working (and why).

The Outcome

Eau Claire Park Dental is now a digital-first boutique practice—visible in search, trusted online, and supported by a reliable lead flow from organic, paid, and retention efforts.

Want these results for your business?

Whether you’re a dental practice, healthcare provider, or service business—we can help you build a marketing strategy that drives leads, traffic, and sales you can actually track.