GATEWAY SURGERY

Booked and building momentum.

5,000+ leads and a strategy that keeps the pipeline full.

The Backstory

Gateway Surgery is a private surgical center serving patients across Western Canada. Known for their trusted orthopedic and surgical care, they’ve built a strong offline reputation—but their digital presence hadn’t kept pace.

In 2021, they partnered with us to modernize their website, improve visibility in competitive medical search markets, and implement a strategy that could consistently generate—and track—qualified patient inquiries.

They didn’t need hype. They needed a scalable digital system that reflected the trust they’d already earned.

The Mission

Earn visibility. Attract the right patients. Track every step.

Gateway Surgery came to us with an excellent reputation but limited digital visibility, outdated assets, and no clear insight into what was driving patient inquiries.

They wanted a digital strategy that could:

01

Improve visibility for private surgical services in local and regional searches.

02

Drive high-quality leads from patients actively seeking private care options.

03

Create clear conversion paths across the website and landing pages.

04

Implement tracking to confidently measure ROI and allocate ad spend effectively.

The Approach

We built a strategy focused on visibility, qualified traffic, and measurable outcomes—designed to support both immediate inquiries and long-term growth.

Custom Website Design

Fast, mobile-optimized, and built to guide patients through the decision-making process.

SEO Strategy

Targeted keywords for high-intent searches like “private knee surgery Calgary” and condition-specific procedures.

Google Ads Campaigns

Segmented by geography, procedure, and patient type to attract the right inquiries with efficient spending.

Content Strategy

Informational landing pages and supporting content to drive search visibility and reinforce trust.

Lead Tracking

Every form, call, and source tracked—so performance wasn’t a guessing game.

Website Performance & Growth

The Impact

Here’s what happened between May 2024 and May 2025:

12.1% Increase in Active Users – 59,000 site visitors

10.3% Increase in New Users – 58,000 newcomers

Sessions increased as much as 600% on key content pages.

(+32%)

100.9% Growth in Direct Traffic – patients searching for Gateway by name

Top Pages: Contact, Team, Patient Journey, and BC Residents landing page

Lead Generation

Total Tracked Leads: 5,448
Primary Source: Google Ads (54% of all leads)
5,448 Qualified Leads in 12 —All tracked directly through digital channels:

2,951

Google Ads
(CPC)

826

Google
Organic

786

Direct
Traffic

885

Bing + Yahoo + Referrals

What We Delivered

Paid
Advertising

Segmented Google Ads campaigns based on procedures, patient types, and regional targeting drove nearly 3,000 tracked inquiries—and accounted for 54% of all leads.

Search Engine Optimization

Organic strategy targeted keywords like “private knee surgery Calgary” and “Gateway Surgery cost,” driving 9–10% year-over-year growth in search traffic.

Website Experience

A responsive, fast, and patient-friendly website improved navigation and guided users clearly from research to inquiry.

Content & Landing Pages

Support pages like “BC Residents” and “Patient Journey” were developed to educate and convert—and saw traffic increases of up to 600%.

Lead Tracking & Attribution

Full WhatConverts integration allowed Gateway to confidently track every form fill, call, and click across all sources.

The Outcome

Gateway Surgery now has a predictable, measurable marketing system that supports its long-term growth across Western Canada.

Their team has clarity around what’s driving results, confidence in how their budget is being spent, and a digital foundation built to scale with their patient volume.

Want these results for your business?

Whether you’re a private healthcare provider, surgical center, or physician-led group—we can help you build a marketing system that drives qualified leads and tracks every step.