IMS ELECTRONICS MANUFACTURING
Wired for lightning-fast growth.
1,400+ qualified leads and a marketing system built for scale.
The Backstory
Innovative Manufacturing Source (IMS) is a Canadian B2B manufacturer specializing in advanced electronics and circuit board production.
Before working with us, IMS had the industry expertise and capabilities—but their online presence wasn’t delivering. Their website was outdated, their visibility in search was low, and they had no way to track where leads were coming from.
In May 2024, they partnered with us to launch a high-performance digital strategy that could attract more qualified business, capture interest across multiple channels, and clearly measure results.
The Mission
Drive visibility. Attract the right buyers. Track every opportunity.
IMS wanted to:
01
Improve visibility for high-value manufacturing keywords and topics.
02
Generate consistent, qualified leads from paid and organic channels.
03
Build a better on-site experience to convert B2B decision-makers.
04
Implement clear lead attribution to understand ROI across every channel.
The Approach
We built a performance-focused, multi-channel strategy designed for measurable results:
Website Traffic Performance
The Impact
Here’s what happened between May 2024 and April 2025:
45,000 active users
(+346%)
44,000 new users
(+336%)
16,000 paid search sessions
(+646%)
4,200 organic search sessions
(+32%)
16,000 direct visits
(+441%)
1,400 referral visits
(+61%)
Lead Generation
Total Tracked Leads: 1,400
Nearly 50% from Google Ads
691
370
Google Business Profile
92
Referral
Sources
100+
Direct & Organic Combined
50+
Other
Channels
Paid campaigns were built for precision—driving the highest-converting traffic and fuelling a 2,800% increase in returning sessions through remarketing.
What We Delivered
Paid
Advertising
Targeted campaigns across search and display, with remarketing that significantly increased return visits.
Search Engine Optimization
Keyword-focused content and technical improvements delivered 32% YoY growth in organic sessions.
Website Experience
A fast, modern site designed to capture and convert high-value B2B leads.
Content
Strategy
Industry-specific blog content positioned IMS as a thought leader and supported both SEO and paid campaigns.
Lead Tracking & Attribution
Full WhatConverts integration to measure every lead source with precision.
The Outcome
IMS evolved from a low-visibility industrial supplier to a digital frontrunner in just 12 months.
With a new website, optimized ad funnels, and a content-driven SEO approach, the company now consistently captures qualified leads across Canada and the US—while knowing exactly which channels are driving growth.