What is SEO and why do I need it?
SEO stands for “Search Engine Optimization”. Ok great, I’m sure you’re glad to know that but then what?
The process of “optimizing” something usually involves taking every single necessary step to ensure its success, whether a website or any other product or service.
To illustrate SEO, let’s take the example of a car.
Let’s say you’re selling your car. It works really well, is very comfortable, clean, safe, and you can provide all maintenance receipts from day one as you were the first owner.
You ensure it’s very clean inside, outside, the engine has been washed by a professional, everything has been checked and is in good working order.
By ensuring every single aspect of your car has been “optimized” for the sale, you’re putting all chances on your side to sell it successfully and honestly, knowing that the future buyer is getting a great deal.
Your website is like your car.
When you put together a great SEO strategy with a professional web designer, you’ll analyze all aspects of your website that contribute to bringing great value to your visitors and ensure they are “optimized” for the best user experience possible.
Great SEO is what we call “natural” or “organic” in comparison to what some SEO companies claim to offer.
Some companies will promise you thousands of links from other websites to yours but this would be the equivalent of cleaning your car and polishing the outside knowing that the engine is not working well and could die at any moment. Not only you’ve focused only on appearance to attract potential buyers for your car but deep inside you, you know that they’re not getting a reliable vehicle and you’re being dishonest.
Fortunately, major search engines like Google, Yahoo and Bing use very complex and powerful algorithms that can detect if you’re trying to fool them when you generate “fake” links and low quality content.
Where do I start to implement a great SEO strategy?