Why You Need to Have a Call to Action on Your Website
If you have a business website, chances are you want visitors to do something when they land on your page. Maybe you want them to buy your product or service, sign up for a newsletter, or follow you on social media. Whatever it may be, you need to have a clear and effective call to action (CTA) to prompt action from your visitors. In fact, having multiple CTAs on your website is essential to guide and convert your audience into customers.
So, what exactly is a CTA? Put simply, it is any element on a webpage that prompts the user to take a specific action. This can be in the form of buttons, links, images, or even text. Having a variety of CTAs on your website ensures that you are catering to different types of visitors and creating multiple touchpoints for them to engage with your brand. In this blog post, we will discuss 11 types of CTAs you need to have on your website.
1. Primary CTA
Your primary CTA is the most important one and should be the main focus of your website. This is the action you want your visitors to take, whether it’s making a purchase, signing up for a free trial, or scheduling a consultation. It should stand out and be placed prominently on your homepage.
2. Secondary CTA
Secondary CTAs are used to support the primary CTA and provide visitors with an alternative action to take. This can be in the form of a “Learn More” button or a link to your blog. It helps engage visitors who may not be ready for your primary CTA but want more information about your business.
3. Free Offer CTA
Everyone loves free stuff, and having a CTA offering something for free is a great way to capture your audience’s attention. It could be a free e-book, webinar, or even a consultation. This type of CTA entices visitors to take action and provides them with value before they commit to purchasing from you.
4. Limited-Time Offer CTA
Similar to the free offer CTA, a limited-time offer creates a sense of urgency and encourages visitors to take action before the offer expires. This can be a discount code, free shipping, or a limited quantity of products available.
5. Social Media CTA
Having a strong social media presence is crucial for any business in today’s digital world. Including CTAs that link to your social media profiles encourages visitors to connect with you on different platforms and stay updated on your brand.
6. Contact Us CTA
Make it easy for visitors to contact you by including a “Contact Us” CTA on your website. This can be in the form of a clickable phone number, email address or a contact form. It shows that you are accessible and makes it easier for potential customers to reach out with any questions or concerns.
7. Newsletter Signup CTA
Building an email list is essential for any business, and a newsletter signup CTA is a great way to capture email addresses from interested visitors. You can offer exclusive content or promotions in exchange for their email address, helping you build a relationship with your audience and nurture potential leads.
8. Product/Service Description CTA
If your primary CTA is to buy your product or service, make sure you have a clear and compelling description of what you offer. This could be in the form of bullet points, a video demonstration, or customer testimonials. The key is to convince visitors that your product or service is worth their time and money.
9. Add to Cart/Buy Now CTA
Once visitors have made the decision to purchase, make it easy for them to do so with an “Add to Cart” or “Buy Now” button. This should be prominently displayed and easily accessible on your product pages.
10. Chatbot CTA
Chatbots are becoming increasingly popular as a way to provide immediate assistance to website visitors. Having a chatbot CTA allows visitors to easily communicate with your business and get their questions answered quickly.
11. Exit Intent CTA
Sometimes, visitors may be on the verge of leaving your website without taking any action. An exit intent CTA can help capture their attention one last time before they go. This could be in the form of a popup offering a discount upon exit or a free download to entice them to stay.
Having these 11 types of call to action prompts on your website can significantly improve your chances of converting visitors into customers. Remember, it’s important to have a mix of CTAs that cater to different stages of the buyer’s journey and provide value to your audience. So go ahead and start implementing these CTAs on your website, and watch your conversions soar!